Out of Home
A series of five billboards focused on top areas of study and key differentiators ran throughout the year.
Digital Ad Campaign
Digital ads ran alongside the billboards while driving traffic to a Go Austin College landing page.
Contobox
Introduced early in year two, Contobox pared with the digital ads to create a pop-up micro-site that provided stats and videos about Austin College.
Print Ads
Print ads ran in the Texas Monthly College Guide ad, as well as newspapers and playbills in Dallas, San Antonio and Houston.
Social Media
Paid social media posts targeted prospective students and parents with additional information about Austin College.
Campaign Landing Page
All campaign materials pointed to the Go Austin College landing page which providing opportunities to schedule a visit, apply or request info, as well as more detailed information on why to consider attending Austin College.
- Creative Director: Tad Dobbs
- Content Strategists: Steffanie Golliher and Margie Bowles
- Designers: Ryan Harvey, Tad Dobbs, Elijah Stewart, Robbie Michael, Nikki Lis and Christina Rodriguez
