BRAND AWARENESS CAMPAIGN
Austin College


193 Million Impressions - 5,92% Click-Through Rate - 10% Increase in Enrollment

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Go Austin College!


Austin College is a small liberal arts school in Sherman, Texas. The college had never used brand awareness marketing. They were looking to not only drive recognition of Austin College and it’s location north of Dallas, but they wanted to also increase registration numbers with a focus on Dallas/Fort Worth, San Antonio and Houston. The campaign was grounded in the idea of unexpected learning leading to successful outcomes. The split-screen execution for year one put the focus on the student with the go messaging as the rally cry to succeed.

Out of Home

A series of five billboards focused on top areas of study and key differentiators ran throughout the year.

Football Billboard - Go Compete. Go Lead. Go Austin College Pre Med Billboard - Go Learn. Go Heal. Go Austin College Jan Term Billboard - Go Experience. Go Lead. Go Austin College Water Polo Billboard - Go Aim. Go Achieve. Go Austin College Pre Law Billboard - Go Learn. Go Advocate. Go Austin College

Digital Ad Campaign

Digital ads ran alongside the billboards while driving traffic to a Go Austin College landing page.

Google display networks digital ads

Contobox

Introduced early in year two, Contobox pared with the digital ads to create a pop-up micro-site that provided stats and videos about Austin College.

ContoBox digital campaign pages

Print Ads

Print ads ran in the Texas Monthly College Guide ad, as well as newspapers and playbills in Dallas, San Antonio and Houston.

Texas Monthly College Guide print ad

Social Media

Paid social media posts targeted prospective students and parents with additional information about Austin College.

Paid social media ad for Facebook

Campaign Landing Page

All campaign materials pointed to the Go Austin College landing page which providing opportunities to schedule a visit, apply or request info, as well as more detailed information on why to consider attending Austin College.

Go Austin College campaign landing page
  • Creative Director: Tad Dobbs
  • Content Strategists: Steffanie Golliher and Margie Bowles
  • Designers: Ryan Harvey, Tad Dobbs, Elijah Stewart, Robbie Michael, Nikki Lis and Christina Rodriguez

Let’s Set Up a Meeting


Give me a call or send an email, and I will get back to you as soon as possible.

214-244-5011