Logo
The logomark features a gear shaped K with a lightning bolt element playing off the speed and the battery component. An adaptive color system was created for the logo to be flexible enough for all bike finish applications with warm grey as the anchor color.
Stationery
To play up the flexibility of the logo, the stationery system was expanded to create color variations for some of the elements.
Website
The initial website launch provided distinct channels for visitors based on their biking needs. The site was purely informational with no ecommerce component.
Print Ad
Ads ran in tradeshow programs to create a buzz ahead of the product launch.
Hat
Hats were used as giveaways at the booth to drive brand recognition.
Tradeshow Banners
Four pop-up banners framed the booth space featuring action shots the bikes.
