Kilowatt Bikes specializes in high-end electric bikes that perform well and look great doing it. The flagship bike featured a bamboo and carbon-fiber frame that was lightweight, eco-friendly and durable. The brand needed to appeal to casual cyclists who were green-focused, but not necessarily exercise enthusiasts. All bike’s featured a pedal-assist feature that allowed riders to pedal without having to bear the brunt of the work.
The logomark features a gear shaped K with a lightning bolt element playing off the speed and the battery component. An adaptive color system was created for the logo to be flexible enough for all bike finish applications with warm grey as the anchor color.
To play up the flexibility of the logo, the stationery system was expanded to create color variations for some of the elements.
The initial website launch provided distinct channels for visitors based on their biking needs. The site was purely informational with no ecommerce component.
Ads ran in tradeshow programs to create a buzz ahead of the product launch.
Hats were used as giveaways at the booth to drive brand recognition.
Four pop-up banners framed the booth space featuring action shots the bikes.
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