Social Media Day - HCK2

29% Opened - 19% Clicked - 123 Registered

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Taking Social Media Offline

Social Media Day was started by Mashable on June 30, 2010 to recognize the impact that social media has had on global communications. HCK2 hosted the official Addison and Dallas Social Media Day event by official decree from the mayors of Dallas and Addison. The day started with a breakfast panel of social media experts discussing the use of social media as a part of the marketing toolkit. A networking lunch invited social media enthusiasts to come out and interact with colleagues. The day closed out with a celebratory happy hour to toast all things related to social media.

Visual Identity

I developed an overall visual identity for the event to anchor all of the marketing materials and giveaways. The event brand needed to stand on it's own outside of the HCK2 brand, and it needed to be adaptable as an annual event. With that in mind, I made the year, location and hosting information secondary to Social Media Day. A jewel-tone color palette was developed to keep the event fun and creative while maintaining a level of sophistication as a professional event. Deep purple and teal anchored the palette with sapphire blue, emerald green and gun-metal grey rounding it out.

Dallas and Addison Social Media Day 2017

Digital Ad Campaign

Digital ads were targeted to social media professionals in the Dallas Fort Worth area.

Dallas and Addison Social Media Day 2017

Email Campaign

A series of emails was sent out introducing the event and encouraging registration.

email for breakfast panel
email for breakfast panel
email for breakfast panel

Campaign Landing Page

Digital ads and emails drove visitors to the landing page providing additional information and registration for each event.

Dallas and Addison Social Media Day 2017

Event Shirts

Teal and purple shirts were given to participants and sponsors.

Social Media Day Shirts
email for breakfast panel

Snapchat Geofilter

Geofilters encouraged attendees to help promote the event.

email for breakfast panel

Photo Props

A large logo was provided to encourage engagement and sharing of the event on social media.

email for breakfast panel


An official hashtag helped connect attendees and promote the events.

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