Visual Identity
I developed an overall visual identity for the event to anchor all of the marketing materials and giveaways. The event brand needed to stand on it's own outside of the HCK2 brand, and it needed to be adaptable as an annual event. With that in mind, I made the year, location and hosting information secondary to Social Media Day. A jewel-tone color palette was developed to keep the event fun and creative while maintaining a level of sophistication as a professional event. Deep purple and teal anchored the palette with sapphire blue, emerald green and gun-metal grey rounding it out.
Digital Ad Campaign
Digital ads were targeted to social media professionals in the Dallas Fort Worth area.
Email Campaign
A series of emails was sent out introducing the event and encouraging registration.
Campaign Landing Page
Digital ads and emails drove visitors to the landing page providing additional information and registration for each event.
Event Shirts
Teal and purple shirts were given to participants and sponsors.
Snapchat Geofilter
Geofilters encouraged attendees to help promote the event.
Photo Props
A large logo was provided to encourage engagement and sharing of the event on social media.
#TXSMDay
An official hashtag helped connect attendees and promote the events.
