Social Media Day was started by Mashable on June 30, 2010 to recognize the impact that social media has had on global communications. HCK2 hosted the official Addison and Dallas Social Media Day event by official decree from the mayors of Dallas and Addison. The day started with a breakfast panel of social media experts discussing the use of social media as a part of the marketing toolkit. A networking lunch invited social media enthusiasts to come out and interact with colleagues. The day closed out with a celebratory happy hour to toast all things related to social media.
I developed an overall visual identity for the event to anchor all of the marketing materials and giveaways. The event brand needed to stand on it's own outside of the HCK2 brand, and it needed to be adaptable as an annual event. With that in mind, I made the year, location and hosting information secondary to Social Media Day. A jewel-tone color palette was developed to keep the event fun and creative while maintaining a level of sophistication as a professional event. Deep purple and teal anchored the palette with sapphire blue, emerald green and gun-metal grey rounding it out.
Digital ads were targeted to social media professionals in the Dallas Fort Worth area.
A series of emails was sent out introducing the event and encouraging registration.
Digital ads and emails drove visitors to the landing page providing additional information and registration for each event.
Teal and purple shirts were given to participants and sponsors.
Geofilters encouraged attendees to help promote the event.
A large logo was provided to encourage engagement and sharing of the event on social media.
An official hashtag helped connect attendees and promote the events.
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