Zix offers email encryption, security and archiving for enterprise-level organizations. In an effort to expand their market, Zix created a bundle of all three solutions as Zix Suite. The client wanted to play off the idea of Zix Suite being a sweet deal as the theme for the multi-channel marketing campaign. Prospects would receive a series of emails, direct mails and ultimately a box of chocolates over the course of 3 months. In addition to direct marketing, a series of targeted digital ads would accompany all for waves of communication.
The first direct mail is a die-cut gatefold that teases the gift offer, and introduces the campaign theme.
The second direct mail features a custom twist fold similating the opening of a candy wrapper.
A series of for email focused on the individual services included in Zix Suite with the images changing slightly for each new send.
Four waves of digital ads helped drive traffic to the campaign landing page. Below are samples of a few of the sizes from each wave.
Working with the chocolate vendor, an insert was created to push the final message about Zix Suite when the chocolate box was opened.
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