MULTI-CHANNEL MARKETING CAMPAIGN
Zix


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How Suite It Is


Zix offers email encryption, security and archiving for enterprise-level organizations. In an effort to expand their market, Zix created a bundle of all three solutions as Zix Suite. The client wanted to play off the idea of Zix Suite being a sweet deal as the theme for the multi-channel marketing campaign. Prospects would receive a series of emails, direct mails and ultimately a box of chocolates over the course of 3 months. In addition to direct marketing, a series of targeted digital ads would accompany all for waves of communication.

Direct Mail

The first direct mail is a die-cut gatefold that teases the gift offer, and introduces the campaign theme.

Outside and inside of direct mail featuring a box of chocolates with information about Zix Suite.

The second direct mail features a custom twist fold similating the opening of a candy wrapper.

Outside and inside of direct mail featuring an unwrapping chocolate bon bon and the benefits of Zix Suite

Email

A series of for email focused on the individual services included in Zix Suite with the images changing slightly for each new send.

Outside and inside of direct mail featuring a box of chocolates with information about Zix Suite.

Digital Ads

Four waves of digital ads helped drive traffic to the campaign landing page. Below are samples of a few of the sizes from each wave.

Outside and inside of direct mail featuring a box of chocolates with information about Zix Suite. Outside and inside of direct mail featuring a box of chocolates with information about Zix Suite. Outside and inside of direct mail featuring a box of chocolates with information about Zix Suite. Outside and inside of direct mail featuring a box of chocolates with information about Zix Suite.

Giftbox Insert

Working with the chocolate vendor, an insert was created to push the final message about Zix Suite when the chocolate box was opened.

Outside and inside of direct mail featuring a box of chocolates with information about Zix Suite.
  • Creative Director: Tad Dobbs
  • Content Strategists: Margie Bowles
  • Designers: Tad Dobbs

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