Direct Mail
The first direct mail uses a die-cut gatefold to teases the gift offer while introducing the campaign theme.
The second direct mail features a custom twist fold similating the opening of a candy wrapper.
A series of four emails focused on the individual services included in Zix Suite.
Digital Ads
Four waves of static and animated digital ads helped drive traffic to the campaign landing page. Below are few samples from each wave.
Giftbox Insert
Working with the chocolate vendor, an insert was created to push the final message about Zix Suite when the chocolate box was opened.
- Creative Director: Tad Dobbs
- Content Strategists: Margie Bowles
- Designer: Tad Dobbs
