Zix offers email encryption, security and archiving for enterprise-level organizations. In an effort to expand their market, Zix created a bundle of all three solutions as Zix Suite. The client wanted to play off the idea of Zix Suite being a sweet deal as the theme for the multi-channel marketing campaign. Prospects would receive a series of emails, direct mails and ultimately a box of chocolates over the course of 3 months. In addition to direct marketing, a series of targeted digital ads would accompany all for waves of communication.
The first direct mail uses a die-cut gatefold to teases the gift offer while introducing the campaign theme.
The second direct mail features a custom twist fold similating the opening of a candy wrapper.
A series of four emails focused on the individual services included in Zix Suite.
Four waves of static and animated digital ads helped drive traffic to the campaign landing page. Below are few samples from each wave.
Working with the chocolate vendor, an insert was created to push the final message about Zix Suite when the chocolate box was opened.
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