Urban 8 features seven unique dining options with a central bar. The space is fun and eclectic, and gives groups multiple options of cuisine. The initial campaign played up the idea of the unique flavor profiles all in one location with plates of contrasting cuisine. The look of the campaign was bold and fresh with the plates echoing the number eight to reinforce the brand.
Digital billboards were used as a countdown featuring empty plates leading up to the launch day. The sustaining campaign featured two different cuisine options on white plates with messaging focused on the variety.
Couponed free-standing inserts went out for opening week with the front featuring the sustaining campaign and the back containing information about each restaurant.
Door hangers were placed in surrounding neighborhoods with a coupon to drive traffic to the new restaurant.
Ads placed in neighborhood circulars helped build buzz the week before opening.
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