Scooter Boogie offered food delivery service in uptown and downtown Dallas. Fast and green delivery was the focus of Scooter Boogie, and the brand needed to be built from the ground up.
A badge look helped anchor the brand as a uniformed fleet while the colors kept the fresh, fun and fast appeal.
The brand style guide defines the visual vocabulary, positioning and messaging for Scooter Boogie across all channels.
A robust, but easy to use website was needed to allow new restaurant partners to easily plug-in while creating a user-friendly platform for patrons to place orders. The site structure and design was built upon an existing solution for food delivery.
Restaurant Listing Page
Information Architecture and Wireframes
General business cards with offers and thank you cards helped drive customer loyalty especially for first time users of the service.
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