BRAND STRATEGY
Scooter Boogie


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Why Uber When You Can Scooter?


Scooter Boogie offered food delivery service in uptown and downtown Dallas. Fast and green delivery was the focus of Scooter Boogie, and the brand needed to be built from the ground up.

Logo

A badge look helped anchor the brand as a uniformed fleet while the colors kept the fresh, fun and fast appeal.

Scooter Boogie logo featuring a crossed spoon and fork

Brand Style Guide

The brand style guide defines the visual vocabulary, positioning and messaging for Scooter Boogie across all channels.

Recommended whitespace clearance around the Scooter Boogie logo
Brand color palette
Brand font families and recommended uses

Website

A robust, but easy to use website was needed to allow new restaurant partners to easily plug-in while creating a user-friendly platform for patrons to place orders. The site structure and design was built upon an existing solution for food delivery.

Scooter Boogie website on a laptop

Home Page

Scooter Boogie home page

Restaurant Listing Page

Scooter Boogie restaurant listing pages

Order Page

Scooter Boogie order page

Blog Page

Scooter Boogie blog page

Information Architecture and Wireframes

Scooter Boogie site map, information architecture and wireframes

Stationery

General business cards with offers and thank you cards helped drive customer loyalty especially for first time users of the service.

Scooter Boogie stationery package including, a open-end number 10 business envelope, business card, letterhead, thank you card and A-7 envelope

Let’s Set Up a Meeting


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214-244-5011