Positioning a New Category for the American Market
Competitive analysis of brands with traits that the client admired helped define territories to explore.
Redesigned and Refined Packaging
The luxurious texture was the primary focus of the new packaging with the healthier than ice cream message coming second. The hint to the South Asian roots comes from the the use of the paisley pattern in the background. The updated packaging was dramatic and eye-catching.
Full-size, fou- pack featuring Malai, Pistachio Almond, Mango, Strawberry, Vanilla and Chocolate.
Snack-size, four pack Mango.
Full-size, six-pack Malai, Pistachio Almond, Mango, Strawberry, Vanilla and Chocolate.
Variety pack for Costco markets.
Individual wraps for South Asian marts.
Pint design for future product lines.
- Creative Director: Tad Dobbs
- Content Strategists: Margie Bowles
- Designers: Tad Dobbs and Christina Rodriguez
