In an effort to raise awareness and dispel myths about Ovarian Cancer, National Ovarian Cancer Coalition ran a series of social media ads, videos and print posters targeting women of all ages. Caught in early stages, the 5-year survival rates climb to over 90%, however due to non-specific symptoms and lack of definitive early-detection tests most cases are found in late stages with a survival rate of less than 30%. The campaign revolved around the idea of listening to your body and following up with doctors frequently.
The long-form video features interviews with ovarian cancer survivors and a gynecologic oncologist sharing facts, dispeling myths and providing knowledge about ovarian cancer.
Four shorter vignettes shared on Facebook and Instagram provided quick bits of information about ovarian cancer.
The Facebook cover photo tied to the campaign look and feel while social ads pushed the message out to a targeted audience. Ads featured stoic women of all ages and ethnicities wrapped in the ovarian cancer ribbon from the NOCC logo with messages of hope and empowerment.
Printed posters provided doctors and clinics a way to drive awareness with patients outside of social media.
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