Digital Ad Campaign
The campaign kicked off setting the stage for opera like you've never imagined. The image of the viking helmet poked fun at the cliché associated with opera while also giving a nod to the North Texas area with the helmet featuring long horns.
Ads to drive ticket sales for each main stage production built off the illustrated look with imagery and copy hinting at the plot lines
2020-2021 Production Guide
To promote membership and drive interest in The Dallas Opera, a production guide is sent out ahead of every season to members and prospects. The guide gives an inside look at The Dallas Opera along with a preview of the upcoming productions for the mainstage, concerts, family events and other membership events. Each mainstage production features the illustrative style as a secondary element to the powerful production photos. The use of the illustrations would reinforce the digital and social outreach as the box office opened for each production.
Production Illustrations
Orfeo ed Euridice
Lohengrin
Marriage of Figaro
Tosca
Traditional Cover
Newcomers Cover
- Creative Director: Tad Dobbs
- Content Strategists: Margie Bowles and Tad Dobbs
- Designer: Tad Dobbs
- Illustrator: Tad Dobbs
